It’s all in the brand

2019 is the year that has seen the Brand Value ETF (BVAL) triple its assets, as it enjoys some attention on its new approach to investing.

Larry Medin, founder and CEO of Brandometry, the issuer behind the BVAL ETF, explains that his driver behind starting the product in June 2017 came from a piece written about five years ago on intangibles and how they represent a large part of the market cap of the S&P.

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Beverly Chandler
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