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Gary Buxton, Invesco

Invesco: Best Capital Markets Team & Best Global Equity ETF Issuer (USD1bn-USD5bn) – Q&A with Gary Buxton, Head of EMEA ETFs & Indexed Strategies, Invesco.

Why do you think your firm has won these awards?

We’ve worked quite hard over the past few years to really understand what investors are looking for and how best to deliver those solutions through our ETFs. On the equity side, this has involved making sure our ETFs perform as well as possible, which in many cases is through closer tracking. We’ve also launched some truly innovative products over the last year or two, such as our Invesco Elwood Global Blockchain ETF and our Invesco S&P 500 ESG ETF, one of which has just broken through USD1 billion in AUM. The Blockchain ETF is a good example of our innovative approach to working with leading experts to which most investors wouldn’t normally have access. We also appreciate that investors need to be able to invest efficiently, especially when trading in size or in turbulent markets. This is where our Capital Markets team really add significant value and is probably one of the reasons for the nominations. 

What differentiates your offering from others?

Our Capital Markets team has vast and varied experience that helps us understand the ETF landscape comprehensively. Experience from the buy side, sell side, exchanges, data vendors and index providers enables the team to collaborate effectively when liaising with all different parts of the ETF eco-system. Our approach to understanding what a Client/AP/Ops (to name a few) requires and why, whilst going the extra mile seems to resonate with those who have kindly nominated us.

In terms of products, we’re often first to market for new and interesting investment opportunities. In general, we focus our efforts on areas where we’re able to meet investor needs and demand most effectively. From core products such as our market-leading S&P 500 and EQQQ Nasdaq-100 ETFs to more innovative exposures to fintech, biotech or blockchain. 

How did your firm cope during the challenging year of 2020, with market volatility and working from home caused by the pandemic? And what has this year been like for your business so far?

Our approach during the pandemic was fairly straightforward. We took every measure possible to ensure constant communication between our teams, investors, colleagues and partners. Our philosophy is to provide quality service to investors of all size, particularly during times of high volatility and volume. Our Capital Markets team presented frequently on Invesco client webinars to share insights on trading and liquidity and wrote several research pieces on ETP market structure, highlighting key trends and debunking misconceptions throughout the unprecedented bouts of market volatility in 2020. 

How do you see the rest of the year panning out for your business?

We believe our ETF business is set-up very well for the rest of the year, with our established range expected to continue gathering assets and a number of very interesting new ETFs in the pipeline for launches particularly in the first half of the year. 

What trends do you see the ETF industry experiencing over the coming year?

So much will depend on the path of economic recovery and the impact that along with the vaccine roll-out has on investor sentiment, but we would expect many investors to begin positioning their portfolios with more risk assets. That is likely to include more in emerging markets as well as thematic investments. One area that should see plenty of interest, irrespective of economic conditions, is ESG, with investors replacing existing ‘standard non-ESG’ holdings with comparable ESG exposures. 


Gary Buxton, Head of EMEA ETFs & Indexed Strategies, Invesco
Gary Buxton, Head of EMEA ETFs & Indexed Strategies for Invesco is responsible for Product and Sales Strategy, Product Implementation and Capital Markets in EMEA, having joined Invesco in August 2017 on its acquisition of Source. He joined Source as a founder of the business in 2008 as the Chief Operating Officer and Chief Financial Officer. Prior to starting Source, Mr Buxton was a director in the Hedge Fund division of Merrill Lynch and started his career at Deloitte in London and is a qualified Chartered Accountant (FCA).

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