Franklin Templeton appoints senior ETF specialist to drive LibertyShares expansion in the UK

Franklin Templeton has appointed Harriet Ssentongo as Senior ETF Sales Specialist for the UK market. Based in London, Ssentongo reports to Caroline Baron, Head of ETF Sales EMEA.

In this newly-created position, Ssentongo will be responsible for the development of Franklin Templeton’s UCITS ETF platform Franklin LibertyShares in the UK, Channel Islands and Ireland. Ssentongo will work closely with the existing UK distribution team and focus on leveraging existing client relationships, identifying and targeting new prospects and intermediaries to drive ETF sales for the firm.

Caroline Baron, Head of ETF Sales EMEA, Franklin Templeton, says: “I am delighted to welcome Harriet to the team, and she will play a key role in the growth of our ETF business in the UK, Channel Islands and Ireland. This an important hire in a key market as we continue to expand our ETF business in Europe. We have strong ambitions in the region, and Harriet will enable us to accelerate that growth and penetrate additional segments of the UK market.”

Martyn Gilbey, UK Country Head and Senior Director, Franklin Templeton, adds: “Harriet has a wealth of experience in building and expanding ETF businesses and has strong knowledge and understanding of the European and UK ETF markets. She will be a strong addition to the UK distribution team who look forward to working closely with her.”

Prior to re-joining Franklin Templeton, Ssentongo worked as Director, Benelux & UK Sales at HANetf, where she was responsible for sales and managing client relationships in Switzerland, Finland, Benelux and the UK. Before that, Ssentongo was Director, Private Banking and Wealth Management Sales for the UK and Ireland at WisdomTree Europe and was in charge of sales in the UK, Ireland, Nordics and Switzerland. Her other previous roles include Sales Manager for the Nordics at Bloomberg amongst others. Ssentongo holds a Master’s degree (MSc) in International Public Policy from University College London and a Bachelor’s (BSc) degree in Social Policy from the University of York.

Franklin Templeton’s ETF platform is designed to seek better client outcomes through a diverse and innovative product suite offered across asset classes and geographies. Over 90 ETFs are offered globally, providing solutions for a range of market conditions and investment opportunities through active, smart beta and passively managed ETFs. Our ETF platform has approximately USD10 billion in assets under management globally as of 31 August, 2020, including nearly USD4.7 billion in active fixed income ETFs, and is supported by the strength and resources of one of the world’s largest asset managers.