CoinShares adds Head of Product for ETP business

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Digital asset manager CoinShares has appointed Townsend Lansing as Head of Product for the group’s exchange traded product (ETP) business, which trades under the XBT Provider brand. 

CoinShares plans to further expand and accelerate its ETP growth and maintain its industry leadership as an issuer of innovate, professional investment products that provide investors with exposure to the emerging digital asset class. The CoinShares family of exchange traded products has USD654 million AUM as of January 22, and includes passive trackers for bitcoin, Ethereum, Litecoin, and Ripple.

Lansing brings over 15 years of experience in structuring financial products to the CoinShares team. He will be focused on building products that extend CoinShares’ asset management offering – which currently includes eight exchange traded products – and expanding adoption of digital assets across the professional investment community. Prior to CoinShares, Mr. Lansing spent a decade as an Executive Director of ETF Securities, where he held a variety of leadership roles, ultimately managing the firm's ETC platform which had an AUM of $18 billion, and serving as an advisor to the board. 
Daniel Masters, Chairman of CoinShares, says: “Townsend is a valuable addition to the CoinShares asset management team. His proven experience and expertise in product development will help continue CoinShares’ track record as an industry leader in bringing innovative, responsible products to market.”
Lansing will be focused on expanding the range of regulated, publicly listed digital asset investment products offered by the firm, and bringing these products to new jurisdictions and markets. CoinShares’ products, known as XBT Provider, are currently available for trading throughout Europe on Nasdaq OMX Stockholm, Nordic Growth Market (NGM) and Boerse Stuttgart and available to customers via their usual brokerage account.