HANetf appoints Sales Director for Benelux

European white label UCITS ETF platform HANetf has appointed Harriet Ssentongo as Sales Director, BeNeLux, further expanding the business’ distribution capabilities.

Reporting to co-CEO Hector McNeil (pictured), Ssentongo will be responsible for selling funds on the HANetf platform to institutional investors, wealth managers and private banking clients as part of HANetf’s comprehensive distribution and marketing solution. 

Ssentongo brings over 12 years of financial markets experience, with over eight years dedicated to ETF distribution. She joins HANetf from WisdomTree Europe where she developed the distribution strategy for wealth management and private banking clients in her role as Director of UK & Ireland Sales. Ssentongo was also responsible for early phase ETF distribution in new markets in the Nordics, Germany and Switzerland.

Prior to working at WisdomTree Europe, Ssentongo held roles at Boost ETP and Bloomberg and has worked for public figures including British MPs and economist Nouriel Roubini.  

Hector McNeil, co-founder and co-CEO of HANetf, says: “HANetf has a formidable distribution team, which Harriet’s skills and experience will significantly enhance, and I am delighted that she is joining us. The BeNeLux region is an important and growing ETF market for us as asset managers, private banks, brokerages and financial advisers continue to increase their use of ETFs.

“Harriet’s considerable knowledge of the market and understanding of investor needs adds to our already powerful offering, reinforcing our unique proposition which combines a full-service ETF white-label platform with sophisticated distribution, sales and marketing services for on-platform funds.”

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