WisdomTree and AdvisorEngine strengthen adviser growth programme through tech acquisition

WisdomTree Investments, an exchange-traded fund (ETF) and exchange-traded product (ETP) sponsor and asset manager, is teaming up with digital wealth management platform AdvisorEngine to provide adviser growth solutions through AdvisorEngine’s acquisition of Kredible Technologies, a technology-enabled, research-driven practice management firm designed to help advisers acquire new clients.

In November 2016, WisdomTree AdvisorEngine established a strategic relationship to help financial advisers grow their businesses and better connect with their clients in a rapidly evolving industry and regulatory environment.
 
“AdvisorEngine has been continuously focused on helping financial advisors scale and grow. Our investment in Kredible’s powerful, research-based marketing tools further demonstrates our commitment to the financial services space,” says AdvisorEngine CEO, Rich Cancro. “So many advisers struggle with building out a solid online presence; Kredible’s platform streamlines the process with the goal of acquiring new clients.”
 
Thomas Skrobe, WisdomTree head of client solutions, says: “WisdomTree and AdvisorEngine are committed to building a global adviser solutions programme to help meet evolving client needs. With the wealth management industry changing quickly and significantly, financial advisers need to evolve the way they do business. Kredible’s solutions are a natural addition to our offerings, enabling advisers to differentiate themselves and grow their businesses through digital enhancements and modern techniques.”
 
Beyond WisdomTree’s ETF, ETP and CIT offerings, the company provides access to an adviser solutions programme, which includes portfolio consulting services, model portfolios and practice management, incorporating leadership, organisational development and marketing services.
 
Kredible is a technology-enabled practice management firm targeting financial advisors with the goal of helping advisers modernise and enhance their online presence. Kredible research, including eye tracking studies of high net worth clients, shows that approximately 72 per cent of the clients surveyed said online information is “extremely” or “very” influential to who they hire.
 
Brad Shepard, Kredible founder and CEO, says: “Based on our research, more than 50 per cent of new prospects indicate that they have eliminated a financial adviser from consideration based on what they did or didn’t find about them online. The modern adviser must evolve to meet ever-changing expectations including the way their prospects and clients find them to determine if they are credible to manage their financial life and communicate with them on an ongoing basis. We’re thrilled to join WisdomTree and AdvisorEngine in this effort.”

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