ifund and fundinfo launch Digital-Advisor fund selection tool

ifund and fundinfo have launched Digital-Advisor, a cloud-based system for fund selection.

The tool scores active and passive funds based on scientific criteria derived from up-do-date and in-depth research on a wide range of success factors.
It analyses data about fund houses, fund managers and their investment processes, then combines the results with an investor’s preferences and convictions to instantly generate a list of recommended mutual funds and ETFs.
Fund analysts can use Digital-Advisor to obtain a short-list of attractive funds which they can evaluate in greater detail with fund managers. Banks can use the plug-in within their advisory services to identify funds that best reflect the CIO’s current view and customer specific requirements. Robo-advisers may now include active funds in their offering.
Jan Giller (pictured), head of marketing and sales at ifund and fundinfo, says: “Digital-Advisor is the first expert system that evaluates both active and passive funds based on many years of research and scientific evidence, then combines the results with individual investor preferences and emotional convictions. Thanks to this unique technology, funds can be selected far better than with the usual past performance-related data.”
Digital-Advisor takes advantage of years of due-diligence performed on an ongoing basis by fund experts at ifund based in Switzerland. Thousands of active and passive funds have been analysed in a highly structured manner so that their information may be systematically evaluated and scored by Digital-Advisor. By constantly monitoring the legally relevant aspects of each fund such as business scope of the fund house, ownership, legal terms, guidelines for the fund, employment of derivatives and leverage, the tool also ensures that customers and advisors fulfil regulatory requirements at all times.
Investors can invest in funds that meet specific criteria such as fund house profile, investment style, sustainability, and manager experience; the tool takes investor’s personal preferences and convictions into account.
Digital-Advisor may be used as a standalone tool, or embedded into existing investment advisory solutions via APIs.

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