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STOXX introduces Chinese version of company name

Mon, 12/05/2014 - 06:01

Tradable index provider STOXX Limited has unveiled the Chinese version of its name at an official ceremony in Shanghai.

The name will be used across Greater China to represent the STOXX brand.
 
The Chinese name of STOXX is represented by the characters “Shi Tuo” (势 拓). Shi symbolises force, power, momentum and Tuo embodies the spirit of an explorer, pioneer, innovator.
 
STOXX believes these attributes embody the spirit of the company and its mission.
 
“As our business grows in China, the importance of having a local version of our brand has become very clear to us. The launch of the Chinese version of our name, STOXX 势 拓, reflects our commitment to the Chinese market and our growing presence in it,” says Hartmut Graf, chief executive officer, STOXX Limited. “For the Chinese version of our name, it was important for us to choose meaningful characters that reflect our values and mission, and at the same time are easily recognisable.”


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