Boost ETP makes two senior hires in marketing and sales
Boost ETP has made two senior appointments: Saima Parviez as head of marketing and Marlene Rodriguez as a sales executive.
Parviez, who has over 10 years’ experience, joins Boost ETP with a strong marketing background from Peel Hunt where she was head of marketing. She led the rebranding project for Peel Hunt when it undertook the staff buyout from KBC Bank and was instrumental in driving the production and launch of its renowned exchange-traded funds guide.
Earlier in her career, Parviez worked for IBC (International Broadcasting Convention) organising and marketing large conferences.
Parviez is responsible for launching the Boost ETP brand and for establishing an ongoing marketing programme.
Before joining Boost ETP, Rodriguez was an ETF trader assistant at BNP Paribas. She has also worked for AXA Investment Managers within the product specialist team based at the company’s headquarters in Paris. Rodriguez brings six years of financial services experience to Boost ETP.
Hector McNeil, co-chief executive of Boost ETP, says: “Saima and Marlene are Boost’s first senior hires in the marketing and sales functions. Combined, Saima’s involvement working for one the UK’s leading market makers, and Marlene’s first-hand experience of ETF trading, will be invaluable as we launch our products to investors.”
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